Michelle Carvill

In Michelle’s view there’s no one better placed to effect change, align with and influence people and drive hope for a better, more sustainable future, than an ‘educated and aware’ responsible marketer.

In an age of the rising conscious consumer and increasing demands on businesses towards more transparency around sustainability, it is now more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, and urgently, follow through on the promises they make.

Sitting at the heart of brand, strategy, product development, customer, employees and communications – marketers have a significant role to play in driving sustainability and good practice, inwards, upwards and outwards.

To that end, following on from her recent book, ‘Sustainable Marketing – How to Drive Profits with Purpose’, Michelle has developed The Sustainable Marketer Manifesto – a Hippocratic Oath for responsible marketing. And to support marketers practically, has created a practical Learning Zone to support marketers with their manifesto commitments. Aligned with the book, Michelle has developed a Sustainable Marketer Leader course for CIM (The Chartered Institute of Marketing) – to ensure that sustainability is firmly on the marketing education agenda. And she recently qualified with Nottingham University’s Business School on their Sustainability and Inclusive Leadership (SAIL) course and certified as Carbon Literate with The Carbon Literacy Trust. She also interviews experts and thought-leaders on sustainability and marketing via the ‘Can Marketing Save the Planet’ podcast which is published in association with The Marketing Society.

For over a 3 decades Michelle has continually honed a solid experience in strategy, marketing and leading a digital agency working with leadership teams, CEOs and marketing teams to implement marketing strategy and digital transformation solutions. Such experience has created a sturdy platform to support businesses to bring sustainability into the heart of their business strategy and effective implementation.

Michelle’s mission is two-fold:

1)    Educating marketers and organisations about sustainable marketing and the necessary and urgent developments required to drive profits with purpose.

2)    Change what ‘marketing’ ultimately stands for in 2021 – moving away from a focus of continuous and unsustainable growth and driving unnecessary consumption at any cost towards more responsible and meaningful measures of regenerative business success.

In January 2021, Michelle was recognised as one of the UK’s Top 100 Inspirational Business Women by Small Business Britain. In March 2021, shortlisted as Digital Woman of the Year. And also cited by Business Insider as Top 10 UK Experts in Social Media. Also recognised by Thinkers360 as one of the Top 50 UK Thought Leaders on Sustainability.

A well-practised speaker and trainer, her style, whilst no-nonsense, combines provocation, challenge and fun. A communicator with the insight to read an audience and pitch things accordingly to meet specific needs, Michelle has worked with clients around the world both face to face and digitally – across a range of sizes and sectors, professional services, creative, finance, retail, public sector and manufacturing.